Empowering services and co-creating value. On August 22, the 4th Langjiu Manor Membership Festival kicked off, gathering big names from the economic, business, and academic circles to share top-level insights and join with value partners for a feast of thought and a win-win future.

Once a year, step by step: At last year's membership festival, Wang Junlin, Chairman of Langjiu Group, unveiled the "Century Langjiu" master plan, starting a new journey for Langjiu with "persistence, strengthening, and long-term running," and set goals and visions such as "becoming one of the world's top ten famous liquors." This year's membership festival saw Wang Junlin reporting to the "homecoming" members on Langjiu's perseverance, achievements, and insights over the past year, and also brought significant news in the field of internationalization of Chinese liquor:

At the membership festival, Langjiu Manor officially joined hands with Pernod Ricard to launch the World Winery Alliance. At the event, Wang Junlin expressed deep emotions: "Today, we have officially embarked on a journey with international wineries. For Langjiu to go global, we must learn from the best companies. I believe that with the passage of time, Langjiu will achieve world-class quality. I also hope to take Langjiu members to Pernod Ricard's wineries for a tasting next year."

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As stated, as the number one group in the global high-end and luxury spirits sector, Pernod Ricard owns 240 brands across five categories, with a presence in 160 countries and regions worldwide, truly a leading group in the global wine industry. Now, with their joint progress and mutual empowerment, the industry sees Langjiu's world-class vision, and it also opens a window for Chinese and foreign famous liquor enterprises to communicate, cooperate, and coexist.

"Doing certain things amidst uncertainty": Big names gather to discuss the changing situation, and Langjiu submits a steadfast answer sheet.

At present, the international situation is turbulent and unpredictable, and looking at the Chinese liquor industry, there are also many uncertainties, entering a period of intense concentration, strong differentiation, and in-depth adjustment in the competition for the existing market. In the midst of change, only by broadening one's horizons and drawing on wisdom can one dispel the fog and navigate through the cycle:

At this year's membership festival, Professor Zhou Qiren from the National Development Research Institute of Peking University brought a theme sharing of "Enterprise Breakthrough, Cognition First," focusing on strategic empowerment, bringing enterprises the key to enhancing counter-cyclical capabilities and planting the "evergreen tree of management" for development; Chen Long, founder of Weixi and Secretary-General of Luohan Hall, shared trends in consumer society with members, inspiring members to think deeply about the current and future state of China's consumer business.

In the once-in-a-century great changes, maintaining steadfastness and adhering to long-termism is the key for enterprises to break through and lead the next cycle. As Wang Junlin, Chairman of Langjiu Group, said, new opportunities are also born in changes: "The weak often place their hopes on the outside, while the strong are firm in themselves. Do not pursue eternal correctness like pessimists, but move forward bravely like optimists."

Now, Langjiu has submitted its report card for the past year, allowing the industry to see the "steady model" of the Chinese liquor industry:

In terms of quality, Langjiu further adheres to the "Three-Product Strategy," creating the ultimate good liquor, continuously upgrading product quality, giving Langjiu's major products strong penetration, increasing research efforts, closely focusing on the brewing value chain to achieve "one meter wide, one kilometer deep," and deeply cultivating the foundation of Langjiu's quality;In the present era where tonnage determines status, the production capacity of Jiang-flavored Langjiu is expected to reach 80,000 tons annually by 2025, with storage capacity potentially reaching 270,000 tons by the end of this year and 500,000 tons by 2030. The Jian-flavored Langjiu will continue to steadily progress with an annual production of 100,000 to 150,000 tons of base alcohol, aiming for a storage capacity of 500,000 tons by 2030, with products like Longma Lang, Heima Te, and Lang Te leading the way in establishing a solid quality foundation. Concurrently, the construction of the manor and Luzhou Longma Winery is progressing smoothly, with multiple foundations laid, the solid pillar of Langjiu's "sustainable development force" has been formed.

Not only that, but at this year's membership festival, Langjiu, in collaboration with Pernod Ricard, launched the World Winery Alliance, signifying another solid step towards its goal of "becoming one of the world's top ten famous liquors": Langjiu Shares is joining hands with Pernod Ricard, starting from the left bank of the Chishui River at Langjiu Manor, facing the future, and heading towards the world, to build a new platform for cultural exchange of Chinese and foreign fine wines for consumers.

Looking towards the future and the world! Langjiu, in collaboration with Pernod Ricard, launches the World Winery Alliance.

As a leading enterprise in the development of Chinese liquor manorization, Langjiu Manor is the "place where the dream begins" for the Langjiu brand story. In April of this year, Langjiu made a move in Emei Mountain, and the Gaoqiao Whiskey District officially started construction, with a total investment of no less than 3 billion yuan, planning for an annual production of 10,000 tons, and is expected to be fully completed and put into use by 2030. Thus, the trinity of "Langjiu Manor, Longma Winery, and Emei Mountain Whiskey Winery" has taken shape.

Now, the story is about to enter a new chapter: the ultimate pursuit of quality, continuous investment in the brand, and a shared consciousness of serving consumers' good life have closely connected Langjiu with Pernod Ricard. Not long ago, Wang Bowei, the general manager of Langjiu Shares, led a team to visit Pernod Ricard's global headquarters in Paris and the Martell Chanteloup Manor for exchange and learning, gaining a lot:

Wang Bowei believes that in the three dimensions of "Tao, Law, and Technique" in brewing, although Chinese and foreign famous wines differ in methods and paths, the fundamental "Tao" is the same: "Martell Manor has a history of more than 200 years. There, we deeply felt the charm of the famous wine culture, as well as Pernod Ricard's adherence to and inheritance of quality, which is common in both the East and the West. They say that the time value contained in fine wine is invisible and intangible, but it quietly interprets everything - silence is the voice of time."

The same "silent voice" also echoes in the Tianbao Cave and Dibao Cave of Langjiu Manor, silently interpreting the charm of the years. At the membership festival, top experts and titans in the Chinese liquor industry gathered to engage in a summit discussion with Langjiu and Pernod Ricard, exploring the core strength of Chinese and foreign famous wines.

Regarding how to deeply implant the brand into consumers' minds, Wang Junlin said that consumers' desire for a better life has never changed: "We take brewing the best wine as our mission, and while striving for the best quality, we also build manors, allowing consumers to have the right to know and perceive quality in-depth experience." The "three secrets" of Pernod Ricard revealed by Guo Binchen, the CEO of Pernod Ricard China, are similar to Langjiu's "quality, brand, and taste" approach:

While inheriting the craftsmanship with quality as the starting point, localization is achieved in brand implementation, and on the level of taste, wine is used as a social carrier to create a gathering scene for consumers. Now, with the same original intention of brewing good wine, Langjiu and Pernod Ricard have reached a consensus and are deeply cooperating, promoting the world's wine industry into a new era through exchange and mutual learning.As the general manager of Langjiu Co., Ltd., Wang Boyi said: "We believe that through communication and cooperation with top international wineries, Langjiu will be able to better go global, allowing the voice of Qinghua Lang to resonate worldwide." In the future, Langjiu will continue to take Langjiu Manor as the center, embrace the world, enhance the quality of Langjiu to world-class standards, elevate the taste of Langjiu with a world-class perspective, and empower consumers to live a better life.